WHollywood Hotel/Residences
When HEI Hotels & Resorts and Gatehouse Capital were building the industry-setting W Hotel in Hollywood, I was part of the agency of record for a full-scale creative and public relations campaign from pre-construction through to the opening. During a 12-month span, the value of press received exceeded 12 million worth of coverage. The integrated campaign included a national public relations campaign; a local and regional advertising (print, online & outdoor) campaign; special events from exclusive affairs for 50 to 500; a televised celebrity-studded grand opening; and a nationally broadcasted outdoor concert featuring Depeche Mode for 15,000 in conjunction with Jimmy Kimmel Live. The agency also scripted and produced the creation of the brand-building ‘Visionary Series’ film shorts, and a dynamic new sales-focused website with an e-campaign that conveyed the singular lifestyle sell of The Residences at W Hollywood.
1100 Wilshire Blvd, Los Angeles
The developers and sales team at 1100 Wilshire engaged the agency I worked with to re-brand the property after the majority of higher-priced sales within the 218-unit residential tower fell out. As lead on the account, my team created a highly-effective campaign and tools for the sales team including a refresh of the sales center; a motivating advertising and outdoor billboard campaign that focused on the lifestyle play; an award-winning website and sales brochure; extensive public and media relations; plus broker and buyer events designed to showcase the 1100 Wilshire lifestyle experience. The client was quite elated when the final sales were actually initiated and closed during the holidays, which is normally a much slower time in an overall sales cycle.
Residential Real Estate Profiles and Blog Articles
Vincent Aviani 