Digital Marketing Specialist 2017-2019
Closet Factory is one of the nations leading custom closet design and build company that includes 47 independently owned and operated franchised locations. The company emphasizes beauty, elegance, and personalization.
As the digital marketing specialist I was in charge of creating marketing material for demand generation. This could mean download guides, white papers, articles, or videos. I interviewed many designers and clients to create compelling stories that could be translated into email campaigns, social media posts, or blog articles.
Please click on the links to jump to section
- Multi-Media Vlogs Based on Recorded Interviews
- Valentines Day Promotion
- Ultimate Guide to Shoes – Download guide and automated email campaign
- Ultimate Guide to the Luxury Walk-In Closet
Multi-Media Vlogs Based on Recorded Interviews with Designers
Valentines Day Promotion and “Inside a Queen’s Closet” Download Guide
“Ultimate Guide to Shoes” Download and Follow-up Email Campaign
I created, wrote, designed and edited this guide and automated email campaign. The campaign generated more than 750 downloads and 50 appointments to meet with one of our designers.
The “Ultimate Guide to the Luxury Walk-In Closet”
This download guide and follow-up automated email campaign was designed to capture the latest industry trend that luxury closets are not just for the rich or famous. I created, wrote, designed and edited this guide and automated email campaign. The campaign generated more than 1230+ downloads and 60 appointments to meet with one of our designers. One of those appointments that was created through this guide purchased a $7,500 closet design.
Vincent Aviani 